Yahoo on the 22nd of this month earnings results

This IT news is Provided from the SK Holdings Company Ltd

Yahoo concern to the industry’s focus is on the radical investors Kaeryikan (Carl Icahn) in the upcoming August 1 launch of the proxy battle, but in the meantime, people should be concerned about the Yahoo! On the 22nd of this month released second-quarter earnings report.

Second quarter, Yahoo executives can not be a bad release of its quarterly report because the company is currently bogged down in endless chaos. According to Yahoo insiders said the company is also trying to avoid a high-level bad situation, including the use of some well-known to stimulate sales methods, such as not hesitate to reduce the CPM (cost per thousand impressions) and the cost of as many as possible sign a number of short-term show Advertising agreement.

And a slight decent point the way through on search pages to add more sponsored links. From a long-term perspective, this way impede the user experience. However, short-term perspective, Yahoo’s revenue could increase. This approach, even if Google also could not help but temptation.

In recent weeks, Yahoo search pages have been placed too many commercial links. Contrast casually or you will find several search, Yahoo search pages each, shown in the ads link to Google more than 2-3.

Therefore, there is news that such a move would allow Yahoo reported second-quarter earnings results met Wall Street expectations by the middle or low-end standard. But investors also know very well, they will focus more attention to Yahoo second half of this year’s performance.

Yahoo, or even the entire online advertising market is a real challenge to the second half of this year. Moreover, Yahoo has also been the impact of the economic downturn. Nevertheless, according to insiders, Yahoo will not reduce the second half of the revenue forecast.

~ by domainservice999 on July 8, 2008.